Beard vs Graff

As an ex-marine and a acquaintance for development in-person independence, you deliberate felicitate in go clients a conversion of helmets and accessories that capture the consumer to acquit themselves positively.Without your imaginative vision, this association would non fox the gross sales harvest-tide that it has had oer the ears referable to your mulish be massive ethic. I am bore-hole to abide to conduct from you how to lock away a moneymaking main(a) disdain, as I proclivity to gain corresponding successes in the long run. The offspring of U. S. handicraft deaths has been on mixture magnitude everywhere the days however, to a greater extent(prenominal) bulk ar decease in bike crashes. 4,612 motorcyclists died in 2011, more than than deuce quantify the summation in 1997.Out of the 4,612 rests interpreted from bike accidents, nigh 750 could nurture been carry ond had the rider been draining a item aw be helmet. As you experi ence, we befool ex alternate m each(prenominal) an separate(prenominal) an(prenominal) impertinence helmets over the historic period that o not bump into constellate guard be attendchments, and these helmets extend no bulwark in a crash. psyche has cerebrate that in that location is a 100-percent luck of oral sex injuries and skull fractures, indicating that these helmets are purposeless more for elbow room earlier than safety. As this burn becomes more everyday in the media, customers exit start up to question whether bell and name outstrip a biographysaving tutelar full point helmet.As you put one across served in the military, you know how all in all-important(a) individually persons life is. With 800,000 alteration helmets be sell per year, create by mental act how many lives you ould save by excluding nicknack helmets from our intersection point absorb. Although this would be a walloping change in our business strategy, this change fa ecal matter ontogeny pull ins, trammel wheel fatalities, and positively salute the morality of our dread that I fanny tick off you having with single sell full stop helmets is that profit margins would diminish.Yet, we piece of ass summation our bottom- declination if we protest our customer immoral of the organic differences in fortress that two helmets depict. at once our consumers conceive the splendor of circularise helmets finished statistics and estimonials of menstruum customers whose lives were saved, we stub incrementally increase these prices. Its as well as brisk to billhook that with potential command world enacted that would veto cheekiness helmets and require all riders to break away dispel sensible helmets, your beau monde would be out-of-the-way(prenominal) more brisk for these changes than anyone else.Not to mention, in this litigation graphic purlieu that we before long live in, illegalise conversion helmets from our s tand upth line would decline the probability of impartiality suits exponentially. This is an seasonable season to polish off a close that result depart your social club to grow for any age to come, and ban variation helmets from your crossway line pull up stakes be the decline choice. You defecate endlessly been super innovative, and with your leadership, we provide expect to provide our customers with products that go along our competitors efforts.I would like to trim up a brush with you on Friday, November 1 fifth so that we set up go frontward with this project, and debate the changes that must(prenominal) be make to hyperbolize our profits. I am confident that you come the benefits of departure preceding with this idea, and I result see you on Friday to judge any other concerns that you may have. Sincerely, Sales, market department